GDPR has not given consumers greater confidence in interacting with publishers and marketers online, according to a new survey of UK consumers by TrustArc and Ipsos. The companies surveyed 2,230 adults this month to assess their perceptions and attitudes in the wake of GDPR’s passage a year ago.
The survey asked questions about trust, compliance perceptions and whether consumers had exercised their data rights under the new rules. A majority (57%) of UK consumers said they would be more likely to do business with publishers and brands that could demonstrate GDPR compliance, with a badge or seal.
Most can’t tell who’s GDPR complaint. Only 25% of UK survey respondents felt able to tell if a company was GDPR complaint. And just 36% agreed with the statement “I trust companies and organizations with my personal data more since the GDPR privacy regulation came into effect one year ago.”
There was also confusion or ambivalence about whether GDPR privacy regulation has been effective. Just over a third (34%) of respondents said enforcement has “worked well,” while 39% were neutral, 14% disagreed and 12% didn’t know. In other words, 66% don’t know or disagreed with the notion that it had been effective