Need to Establish Trust With Your Audience? Leverage Social Proof.


Entrepreneur Insider’s Tip of the Day provides concise input on how you can improve aspects of your business or professional routines.

Social proof is a psychological phenomenon where people look to the actions of others in an attempt to behave correctly in a given situation.

Robert Cialdini discussed this principle in his book, Influence: The Psychology of Persuasion: “We view a behavior as more correct in a given situation to the degree that we see others performing it.”

What does this mean for your brand? Leveraging user generated content, testimonials or reviews can increase the chances of you connecting with a new audience.

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