It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy.
For the third consecutive year, Dun & Bradstreet has partnered with Adweek to gain a deeper understanding of how B2B brands are approaching data-driven marketing. From its impact on ABM to programmatic, the 2019 Marketing & Advertising Outlook shines a light on today’s biggest challenges. Read this report to find out:
- How B2B marketers are using technology in their marketing stacks.
- The most crucial marketing and advertising priorities for 2019.
- How data is impacting ABM and the state of programmatic advertising.
- The differences between how B2B brands and agencies use data.